Xiaohongshu has released its mid-year search report for 2024, providing insights into lifestyle trends based on user search data. With 300 million monthly active users, half of whom are Gen Z, 70% actively engage with the platform’s search function for everyday needs like travel, fitness, fashion, food, and relationships. Popular searches range from discovering trendy small towns and pet names to fitness tips and solo dining. The platform has become a trusted source for personal improvement and relationship advice, while also reflecting unique social trends like the rise of “citywalk” and comfort-oriented fashion choices.