Montblanc yesterday announced that actress Xin Zhilei has been appointed as its global brand ambassador. Xin, known for her diverse roles in film, television, and theater, has gained recognition for her versatility and dedication to her craft. Her notable performances include the character Li Li in Blossoms Shanghai, and Tessa in the Chinese version of the one-woman play Prima Facie. Over the past three years, she has worked closely with Montblanc, exploring the themes of writing and personal expression. Montblanc China CEO Matthieu Dupont expressed the brand’s enthusiasm for the continued partnership, highlighting the shared focus on contemporary women and the potential for deeper engagement with Chinese culture.