Swiss watchmaker IWC Schaffhausen reopened its boutique at Beijing’s Wangfujing Central shopping center on September 10. The ceremony was attended by IWC China Managing Director Liu Yongchang, IWC Brand Ambassador Zhang Ruoyun, and Wangfujing Central General Manager Yang Jian. The store features a display of the Mercedes-AMG Petronas F1 Team’s new car for the 2024 season, in recognition of IWC’s role as an Official Engineering Partner of the team. Additionally, the boutique includes an Engineer Showcase Wall where visitors can view IWC’s in-house movement mechanisms and learn about the production processes of materials like titanium, ceramic, and IWC's proprietary Ceratanium ceramic titanium cases.