On September 2, Tuniu and the Tourism Authority of Thailand (TAT) signed a letter of intent in Bangkok. TAT Governor Tanasak Patimapragorn stated that the collaboration with Tuniu will advance Thailand’s digital economy, enhance the convenience and experience of Chinese tourists, and increase their inclination to choose Thailand as a travel destination. The partnership will involve information sharing and joint marketing activities to comprehensively address the diverse needs of Chinese travelers and offer tourism products and services tailored to their preferences.