New York streetwear brand R13 opened its first store in Asia on September 2 at Shanghai’s Rio Plaza. This marks R13’s second physical retail concept store globally, following its flagship in New York’s Soho. The Shanghai Rio concept store showcases the brand’s “Individuality Above All, Rebellion Justified” spirit through avant-garde designs. The store blends industrial elements with modern fashion, paying homage to the edgy urban spirit of its New York origins. The open-concept layout features a range of fashion items, from footwear and apparel to accessories.