At the end of August, Fendi unveiled a new collection in collaboration with Mad Architects, led by Ma Yansong, and short track speed skater Lim Hyo-jun. This collection, which explores the interaction between humanity and nature, will be featured in the Fall/Winter 2024-25 menswear show in Milan on January 13. Mad Architects, founded in 2004, is known for its futuristic and organic approach to contemporary design. The collection includes sneakers designed with Mas Architects, reflecting a blend of new technologies, materials, and an affinity for natural forms.