Skip to content

BMW outsells Tesla in Europe’s EV market

For the first time, BMW has outsold Tesla in European EV sales, reporting 14,869 units sold in July, surpassing Tesla’s 14,561 units. Tesla’s sales decline is attributed to a downturn in the European EV market, where total sales fell by about 6% YoY, with Model Y and Model 3 sales dropping 16% and 17%, respectively. The decline is linked to reduced government incentives and concerns over EV resale values. Despite this, the Tesla Model Y remained the best-selling EV in Europe, followed by the Volvo EX30 and Volkswagen ID4. Meanwhile, European car sales overall grew by 2%, with hybrids and combustion vehicles gaining popularity. In Australia, EV sales rose nearly 9% YoY, but Tesla’s July sales fell by 44%, with hybrids and plug-in hybrids now comprising over 20% of the market.

Get more news based on your interests