Benefiting from the strong performance of online channels, Proya’s revenue in the first half of this year increased by 37.9% YoY to 5 billion RMB ($693 million), with a net profit of 700 million RMB ($97 million), an increase of over 40%. Online channels contributed 74.6% of the main business revenue, with Proya’s Tmall flagship store achieving the highest transaction amount in the Tmall beauty category for the first time in the first half of the year. Additionally, Proya’s main products continue to see price increases. In the second quarter, the average selling prices of skincare and haircare products rose by 4.7% and 3%, respectively, reaching 76.6 RMB ($10.6) and 107 RMB ($14.8). The prices of beauty and makeup products remained largely unchanged compared to the first quarter.