American activewear brand Vuori opened its second Shanghai store at Grand Gateway Shanghai on August 23. Building on the success of its Jing’an Kerry Center location, this new store combines California’s relaxed style with urban energy, offering a premium shopping experience. The design features California-inspired natural elements and a curved LED screen for a coastal vibe. With well-organized sections for men’s and women’s products, the store aims to provide a comfortable shopping environment. Vuori’s expansion reflects its commitment to the Chinese market, following its Tmall debut in 2022 and the successful opening of its first China store in May. The brand plans to continue growing in Shanghai by enhancing its offerings and market presence.