Since former top livestreamer Li Jiaqi made his debut on the reality TV show Call Me by Fire on August 3, his transition into showbiz has been widely discussed. Li gained further attention on August 17 when he invited his group members Nine, J.zen, and Caelen Moriarty to his livestream channel, creating several trending topics. Call Me by Fire, which challenges male celebrities to form idol groups, has sparked debate over whether Li, with an unverified annual income of 2.2 billion RMB ($308.66 million), truly needs this “baptism of fire.” The topic quickly rose to the top of Weibo’s Hot Search list with 150 million views. Meanwhile, other streamers are diversifying their ventures, with Viya producing micro-dramas and others opening offline businesses, reflecting the evolving landscape of social commerce.