Pet-tree-kor, a new fashion brand founded in Shanghai in 2021, has opened its first store in the city. The brand explores the relationship between urban environments and nature, noting the limitations of city infrastructure on plant growth. The store’s design reflects a unique integration of plants and architecture, aiming to revive the early vibrant life of urban development. The new store features the Pet-tree-kor 2024 Fall/Winter collection and a collaboration capsule with Namesake, which blends natural elements with urban design.