The rising demand for suncare products in China is driven by a growing focus on sun protection, climate adaptation, and a preference for lighter skin tones, prompting consumers to opt for cosmetics that offer dual functionality, such as sunscreen-infused products. This trend, termed "sunification," reflects a broader shift toward multifunctional cosmetics, as consumers seek high-quality, clean ingredients and solutions tailored to sensitive skin. GlobalData analysts highlight that international brands like Estée Lauder and bareMinerals are capitalizing on this trend, while local manufacturers are promoting dual-purpose products via e-commerce. As consumer education around product usage becomes crucial, the demand for targeted, multifunctional cosmetics is expected to rise.