Shein has announced the opening of a pop-up store in Johannesburg, South Africa, from August 2 to 11. The pop-up will feature summer and winter fashion collections, including women’s, men’s, and children’s clothing, accessories, and Shein’s exclusive cosmetics line. Additionally, Shein will distribute coupons on-site to encourage online shopping. Shein invited local KOLs to participate in a series of pre-launch marketing activities.