Former Proya CMO Ye Wei has joined Chinese domestic cosmetic company Shanghai Jahwa as a brand marketing consultant. This appointment follows Shanghai Jahwa’s recent recruitment of former Coty China General Manager Kevin Chen as the General Manager of its Beauty Division. Additionally, in May, Lin Xiaohai, formerly with Procter & Gamble and Alibaba, was appointed as CEO and General Manager of Shanghai Jahwa. The company’s rapid hiring of executives with international beauty industry experience highlights its aggressive expansion strategy. Industry analysts view this influx of top talent from leading beauty firms such as Procter & Gamble and L’Oréal as indicative of Shanghai Jahwa’s urgent push for growth.