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China’s luxury market downturn expected to continue

The prolonged downturn in luxury spending in China is unlikely to reverse this year, with analysts and executives warning of deepening losses that have wiped nearly $200 billion off the sector’s value. Recent profit warnings from Burberry and Hugo Boss, along with a 27% drop in Richemont’s quarterly sales in China, Macau, and Hong Kong, highlight the weakness in China where middle-class shoppers are reducing big-ticket purchases. Bain consultancy reports China accounted for 16% of global luxury spending last year, but slow economic growth, a prolonged property slump, and job insecurity are hampering recovery. Hopes for a second-half rebound have been dashed, with China’s wealthiest favoring more discreet fashion, further spooking investors and leading to significant sector losses since March.

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