Chinese celebrity Fan Bingbing announced on social media that her beauty brand, Fan Beauty Diary, has launched on TikTok. Established in 2018, Fan Beauty Diary specializes in beauty products such as face masks and skincare items, and has stores on Tmall, JD.com, and Xiaohongshu. Notably, during this year’s 618 Shopping Festival, Fan Beauty Diary topped Xiaohongshu’s brand list, and its official Taobao flagship store was listed among the “Top Chinese Beauty Brands of 618.” Reports indicate that Fan Beauty Diary's GMV exceeded 1.1 billion RMB ($154 million) in 2023.