Vans has opened its first nationwide brand concept store in Chengdu. The store features a minimalist design showcasing Vans’ classic items and the high-end OTW by Vans product line. A collaborative shoe and apparel collection with the popular IP Hirono, under the Bubble Mart brand, also debuted. The opening day included various activities such as Sichuan opera face-changing performances, local dance troupe shows, and magic.