The North Face 2024 Climb Festival made its global debut from July 6 to July 7 at Shanghai’s North Bund, attracting climbing enthusiasts to compete by the Huangpu River. Actor Dou Xiao, The North Face’s first Pinnacle Friend Ambassador, attended the festival and shared his climbing experiences. The festival included an outdoor exploration pop-up store featuring experiences of global mountains and displaying professional outdoor gear from the brand’s Summit Series.