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Xiaohongshu targets 30% workforce reduction in latest cuts

Sources reveal that Xiaohongshu has begun a new round of layoffs, targeting employees with performance ratings below 3.5, which includes about 30% of the workforce. The company is conducting a personnel review, but has not officially announced the layoffs. Internal staff are awaiting notification, and several employees have confirmed the news. The new senior management is reportedly dissatisfied with the current productivity ratio, considering it to be only half that of Pinduoduo.

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