In 2024, JD.com’s 618 event set new records for sales and order volumes, with JD Live orders up over 200% YoY. Over 500 million users placed orders, with 83 brands exceeding 1 billion RMB ($137.8 million) in sales, and more than 150,000 small and medium-sized merchants growing sales by over 50%. The Billion Yuan Discount boosted low-priced brand options, with online products up over 100% and users and orders up over 150% YoY. The 9.9 Yuan Free Shipping channel saw over a million products and user numbers and orders increased by over 100 times YoY.