Chanel to expand, renovate Shanghai Plaza 66 store
According to market reports, Chanel’s store located on the first and second floors of Shanghai’s Plaza 66 will undergo a major renovation and expand into the B1 level. The brand has already completed the hard fit-out of a temporary store on the fourth floor. Shanghai Plaza 66 is seeking new growth drivers by incorporating trendy luxury brands. For instance, the Japanese fashion brand Sacai opened a new boutique in Shanghai Plaza 66 last month.