Estée Lauder Group recently announced a partnership with Microsoft to establish an AI-focused Innovation Lab, expanding their global relationship. The partners will utilize advanced generative AI capabilities from Microsoft Azure OpenAI services to develop solutions aimed at enhancing the capabilities of over 20 renowned beauty brands under the group, including Clinique and Estée Lauder. Additionally, ongoing projects include an internal chatbot to help brands quickly extract authorized product statements for more efficient marketing campaigns to adapt to emerging localized trends.