Levi’s has launched its first Chinese-language podcast, titled “Speaking with ‘Lee.’” The teaser episode, To Be a Vanguard, First Go Crazy, has been released, featuring host Jiang Sida introducing guests including Pang Kuan, lead singer and keyboardist of New Pants band, internet celebrity bloggers Luo Zhenni & Zhang Ke, and cultural scholar Ma Jiahui in a group chat.