L’Oréal exceeded market expectations in the first quarter of 2024 despite challenges in the cosmetics market. Total group sales reached $12.57 billion, a 9.4 percent YoY increase. In China, L’Oréal grew sales by 6.2% in the first quarter, attributed to strategic category, channel, and pricing initiatives. Premium cosmetics, including brands like Helena Rubinstein and YSL Beauty, continued to thrive in the Chinese market.