Citi bank analysts foresee Hermès potentially surpassing LVMH’s Louis Vuitton as the luxury industry’s top brand by turnover, projecting sales to hit €20 billion ($21.3 billion) by 2027. Hermès’ diverse product range, from affordable to ultra-luxury, and its resilient business model, focused on scarcity and elite clientele, contribute to its growth. Despite concerns about post-pandemic demand, Hermès’ shares have outperformed peers, rising by 20% this year.