A recent lawsuit filed in the Northern District of California against Hermès, the Paris-based luxury retailer, sheds light on the enduring allure and exclusivity of Birkin bags, long considered a status symbol for the affluent. The lawsuit alleges that Hermès unlawfully tied the purchase of Birkin bags to buying other products from the company. One plaintiff claims she was told she needed to demonstrate consistent support for the brand to acquire another Birkin, while another plaintiff recounts being repeatedly instructed to purchase additional items before being eligible to buy the coveted bag. This legal action underscores a broader practice among luxury retailers, like Hermès, who require longstanding customer relationships for access to specialty items. Despite the lawsuit, Hermès has yet to respond officially. The difficulty in obtaining Birkin bags reflects a broader trend in luxury retail, where exclusivity and scarcity drive demand, often necessitating extensive purchasing relationships for coveted items.