China saw a reversal in its nine-year decline in marriage registrations last year, with 7.68 million newlywed couples, an increase of 845,000 from 2022, attributed partly to delays caused by the Covid-19 pandemic. The wedding industry rebounded notably during the 2023 Mid-Autumn Festival and National Day holidays, though overall spending on wedding banquets decreased by 10% to 15% YoY. Despite incentives for larger families, marriage rates had been declining since 2013 due to high costs, gender imbalance, and shifting attitudes among young people.