American streetwear brand Supreme announced on Weibo that its Shanghai store will officially open on Saturday morning, marking its first official store in China and the 17th globally. At the same time, the official Supreme WeChat mini-program tailored for the Chinese market will also be launched. To promote the brand, Supreme recently illuminated a massive light advertisement on a skyscraper in Shanghai. However, the public’s response to the news of Supreme’s opening in Shanghai hasn’t been particularly enthusiastic, likely due to consumer fatigue from dealing with counterfeit Supreme products in recent years.