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Prada to boost ‘experiential shopping’

Prada Group's Chairman of the Board, Patrizio Bertelli, recently announced plans to strengthen retail strategies to meet the growing demand for its products worldwide and adapt to the increasing trend of high-end luxury consumers leaning towards “experiential shopping.” Over the next five years, the group plans to invest up to 1 billion euros ($1.12 billion) to expand and upgrade its global retail spaces, aiming to provide a higher quality shopping experience. Prada will focus on major cities globally, transforming its stores into comprehensive destinations offering not only fashion collections, but also additional services such as culinary experiences and cultural exhibitions to foster community awareness and brand immersion.

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