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‘GQ China,’ Douyin in bid to spark trend

Late last month, GQ China and Douyin collaborated to introduce the “mint mambo” trend. The look combines a springy green palette with earth tones, featuring Y2K-style casual wear and outdoorsy items, symbolizing freedom and liveliness inspired by nature. Actresses Chai Biyun and Zhao Yuanyuan, along with Douyin influencers, participated in a rural and outdoorsy photoshoot to promote the trend. While the trend has gained traction on Douyin with thousands of videos and substantial likes, its overall impact on platforms like Weibo remains to be seen.

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