On February 19, Prada Group announced its participation in the industry’s Sustainable Markets Initiative (SMI) – the Fashion Task Force. By joining the task force, the Prada Group intends to drive change and accelerate sustainability processes. The SMI, proposed and led by the then-Prince of Wales and current King of the United Kingdom, Charles III, at the 2020 World Economic Forum in Davos, aims to unite global forces to collectively address climate change, protect biodiversity, and ultimately achieve sustainable development.