Temu launched its second advertisement during the 2024 Super Bowl, following its debut the previous year, accompanied by a substantial $15 million in coupons and giveaways. With three ads during the game and two post-game spots, Temu‘s advertising push aligns with its strategy of rapid market expansion, prioritizing market share over immediate profitability. Temu‘s focus on value, gamification, extensive product range, and close supplier relationships has propelled its growth. Since its US launch in 2022, Temu has expanded to over 15 countries and boasts significant user growth.