Nike today started livestreaming on Douyin, with its two official flagship stores, Nike Huaihai Trend Flagship Store and Nike Guangzhou Brand Flagship Store, being the first to go online. Nike plans to establish a global concept store livestreaming matrix on Douyin and create a system that centers around members to provide omni-channel services to its members. Consumers on Douyin will have the opportunity to participate in a variety of sports community activities organized by offline stores. The Nike Huaihai Trend Flagship Store will focus on trendy outfits, while the Nike Guangzhou Brand Flagship Store will offer professional sports guidance and product equipment for consumers who enjoy sports.