Prada has once again become the world's most popular brand, with global searches increasing by 41 percent year-on-year in the past three months, according to the popular brand ranking for Q4 2023 released by Lyst. Sister brand Miu Miu takes second place, followed by Loewe in third place. The fourth and fifth positions are occupied by Bottega Veneta and Moncler, respectively. The other brands in the top 10 include Saint Laurent, Versace, Jacquemus, Burberry, and Valentino, in that order.