Leading brands like Porsche and Evian are reframing sustainability not as a compliance burden but as a core driver of future growth.
Travel influencers and fitness KOLs convert millions of followers into outdoor gear customers via short-video commerce.
The company behind BTS opens its first Chinese office as industry giants prepare for the end of Beijing's eight-year K-pop performance ban.
From pet-friendly buses to branded collections, Shanghai’s burgeoning pet market is testing whether global brands truly understand Chinese pet owners' needs.
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