Formula One’s evolution into a lifestyle ecosystem offers luxury brands new ways to connect with affluent, experience-seeking consumers.
Hello Kitty exhibition hits TX Huaihuai, Luckin Coffee collaborates with Tom & Jerry.
Tapping into the ‘feiyi’ (intangible cultural heritage) trend offers brands a new way to connect with China’s value-conscious and culture-focused consumers.
Viral novelty designs, hundreds of millions of views on Xiaohongshu, and stellar cultural strategies, here’s how automotive brands are innovating social media marketing.
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