Skip to content
ProfilesBrandsTrendsReports中文FollowingIntel

LoginSubscribe to Pro

Wrong Place, Wrong Time: Why Foreign Brands Can't Prevent Controversy in China

Brand cancellations in China can be a case of making a perceived slight at a time of heightened national sensitivity around a specific hot-button issue.

FashionStrategy
Wrong Place, Wrong Time: Why Foreign Brands Can't Prevent Controversy in China
Audemars Piguet avoided a major controversy in September 2021 through decisive crisis management. Image: Shutterstock
Contents
  1. The following is an excerpt from Jing Daily’s upcoming Insight Report, “Surviving Scandal: Luxury Crisis Management in a Changing China Market.” Packed with market research, best practices, and case studies, the report is a must-read for anyone interested in avoiding or limiting the fallout from controversies when they arise. Email us  today to pre-order your copy of the report.
  2. Email us today to pre-order your copy of “Surviving Scandal: Luxury Crisis Management in a Changing China Market.”
  3. Recommended
  4. Dig Deeper

Upgrade to Pro

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login