How top luxury brands win (or lose) ultra-wealthy clients
Opinion: Luxury brands must understand the emotional drivers of purchasing behavior while avoiding pitfalls that can alienate even their most loyal clients.
According to Pietro Beccari, CEO of Louis Vuitton, “Luxury is pure emotion.” Image: Louis Vuitton
According to Pietro Beccari, CEO of Louis Vuitton, “Luxury is pure emotion.” Image: Louis Vuitton