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Wine Brands Find Their ‘Youth Formula’ in Collaborations

Young consumers have gone wild for the Kweichow Moutai x Mengniu Dairy liquor ice cream tie-up. Read on for more of this month’s tantalizing collaborations.

Wine Brands Find Their ‘Youth Formula’ in Collaborations
Young consumers have gone wild for the Kweichow Moutai x Mengniu Dairy liquor ice cream tie-up. Read on for more of this month’s tantalizing collaborations. Photo: Weibo

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