Week In Review: March 25-29, 2013

In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of March 25-29: From Follower To Member: The New Chinese Revolution In CRM And Mobile Marketing In Western countries, online traffic is moving from Web and PCs to mobile while, in Asia, consumer and tech entrepreneurs have leapfrogged directly into mobile, creating popular apps like WeChat, Line, and Kakao Talk. Luckily for brands, messaging apps offer a more private and intimate experience for users (“I’m connected with my friends”), and — by using geo-targeting — brands can organically raise quality sharing and conversion rates. Interview: Jean Zimmermann Of Ba Yan Ka La, China's First Luxury Skincare Brand Founded in 2007 by French entrepreneur and long-time China resident Jean Zimmermann, Shanghai-based Ba Yan Ka La bills itself as China’s first luxury skincare brand. Made in Guangzhou according to the tenets of Chinese herbology, Ba Yan Ka La’s organic skin and haircare, soap and aromatherapy lines use ingredients such as goji berry, shanzha (Hawthorn fruit), Chinese mulberry, coix seed, lotus seed, and Tibetan roseroot, all of which have been cornerstones of traditional Chinese medicine for centuries. Sotheby's HK Contemporary Asian Art Auctions: Top Lots To Watch Discriminating buyers from the Greater China region will find plenty to like about the upcoming Sotheby’s Contemporary Asian Art and Didier Hirsch Collection auctions, taking place in Hong Kong on April 5, from rare pieces by blue-chip Chinese contemporary artists to works by emerging names. Here are our picks, in no particular order, for the top lots to watch at the sales. Augmented Reality, Intelligent Mapping: Fashion And Tech Collide In China As China’s young, tech-savvy and mobile-obsessed middle-class consumers develop an interest in fashion, brands are finding that digital marketing via Weibo or WeChat might not be enough to drive shoppers to stores or boost online sales. In tandem with the smartphone boom that has swept China over the past half-decade has been a rise in popularity of apps that give shoppers not only a richer, more personalized experience but also a compelling reason to go from online to offline. (Which brands have traditionally done through in-store promotions or giveaways.) British E-Commerce Powerhouse ASOS Plans To "Break From Tradition In China" As Jing Daily wrote this past October, fast-growing British online fashion retailer ASOS has long had its eyes on the China market, with chief executive Nick Robertson saying way back in June 2011 that his entrance to the country ”is not a question of if but when.” However, details are finally starting to emerge about the Chinese-language ASOS launch, which — along with a Russian site — puts the site on target to have five major international markets by 2015. By that point, the company hopes to hit total sales of £1 billion (US$1.6 billion).

Week In Review: March 25-29, 2013

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Published March 29, 2013

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Week In Review: March 25-29, 2013