Week In Review: July 29-August 2, 2013

In case you missed them the first time around, here are some of Jing Daily’s top posts for the week of July 29-August 2: Louis Vuitton’s Beijing Opening Heavy On Celebs; Light On Logos Louis Vuitton’s Beijing women’s store opening at Shin Kong Place on Friday was a veritable who’s who of Chinese celebrities: the luxe label rolled out the brown carpet for the likes of brand ambassador and actress Fan Bingbing (范冰冰), pop star Li Zhiting (李治廷), models Du Juan (杜鹃) and Liu Wen (刘雯), and actress Carina Lau (刘嘉玲), just to name a few. Peng Liyuan Upends Michelle Obama On Vanity Fair’s Best-Dressed List Peng Liyuan smiles during the ceremony in which her husband, President Xi Jinping, was given the key to the city in Mexico City, on June 5, 2013. (AFP) When U.S. First Lady Michelle Obama “snubbed” a meeting with Chinese counterpart Peng Liyuan at a summit between the U.S. and Chinese presidents this June, some commenters speculated that Obama was supposedly worried about being eclipsed by Peng’s stylish presence. While it can be pretty certain that this is a ridiculous assertion, Vanity Fair’s newly released “International Best Dressed List” will only provide more fodder for the imaginary Peng-Obama rivalry: while Peng graced the list with her designed-in-China style, Obama, who has made the list before, was nowhere to be found. 4 Ways Luxury Brands Can Harness The Power Of China’s Top Search Engine Optimizing search engine exposure may seem like a daunting task for a brand in any country, and many international companies can be especially unfamiliar with best practices for Chinese searches. A group of marketers from top global brands were recently able to gain a leg up on the competition with regards to Baidu, the world’s number one Chinese search engine, at the end of last June in Paris when they took part in a “Baidu Masterclass” event offered by China Connect, the largest gathering of experts on Chinese consumer trends, marketing, digital, and mobile in Europe. Coach’s ‘Hot Mom’ Brand Status Propels Robust China Growth Coach's new designs are light on logos. A Coach purse “kind of feels like your mom’s bag,” proclaimed a Bloomberg analyst last January when discussing the American leather-goods (and now lifestyle) brand’s “lacking personality” as a cause of a less-than-stellar quarterly earnings report. Its new numbers released this week were once again disappointing — but not in China, where the label’s tech-heavy and youthful branding strategy has provided it with a new image that moves it into a self-proclaimed “hot mom” category. WeChat: A Shortcut To Mobile Relevance And Loyalty Among Chinese Travelers With a little luck, and a ton of hard work, Tencent’s WeChat platform can serve as the mobile marketing and customer relationship management (CRM) channel by which to reach traveling Chinese consumers that brands have long craved. Anxious to penetrate China’s crucial online world, global brands tend to focus first on Sina Corp.’s ubiquitous Weibo.com social media platform, because there is a demonstrable pathway to success on this well-established and powerful four-year-old service.

Week In Review: July 29-August 2, 2013

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Published August 02, 2013

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Week In Review: July 29-August 2, 2013