WeChat​ ​Now Lets​​ Users Shop on​ ​With​ ​Just a Few Clicks

    Ahead of's 618 Sales Festival, WeChat has launched a new shopping function that lets people shop on with just a few taps.
    Photo: Shutterstock
      Published   in Technology

    Editor’s note#

    : Ahead of's annual online shopping festival "618", its business partner Tencent launched a new feature on WeChat, China's most popular social media platform, that allows users to directly purchase products listed on without leaving the app. The timely move that is set to boost the sales of the shopping festival this year also demonstrates Tencent's ambition in social e-commerce. This story was first published on Technode.

    WeChat has launched a new shopping function that lets people shop on with just a few taps. Now simply by entering consumer product related keywords into the search box at the top of the WeChat homepage or the search function in the “Discover” tab, top search results popping up are product pages

    We tried entering different keywords like “mobile phone,” “shoes,” and “napkins,” and the results all linked to shopping site. Through WeChat shopping entry point, users can win “random cashback on purchases.” Under each product results, there is a disclaimer that reads “ Genuine Product Guarantee.”

    Products on are showing up on WeChat’s search results. Photo: TechNode
    Products on are showing up on WeChat’s search results. Photo: TechNode

    The shopping function, however, works on clear and unambiguous keywords and but not queries or more complex phrases. According to a PingWest report, the shopping results didn’t appear when entering the query “which one is better, Mentholatum or NIVEA?” or the keywords “book on artificial intelligence.” and WeChat strong ties can be traced back to March of 2014 when Tencent invested 215 million in for a 15 percent stake. The marriage between social channels and e-commerce has been going strong. JD Kepler Mini Program Solution, launched last year, offers brands the resources they need to operate WeChat Mini Program stores. Earlier this year, the messaging app teamed up with and Meili and launched WeShop (our translation; 微选 in Chinese), a mobile marketplace embedded in WeChat powered by mini-programs, for public beta. The WeShop platform allows to leverage huge volume of traffic coming through the WeChat shopping entry point.

    Relative Card feature on WeChat. Photo: TechNode
    Relative Card feature on WeChat. Photo: TechNode

    On top of the new shopping function, WeChat also quietly rolled out another new Red Packet feature called “Relative Card” (亲属卡 in Chinese) in anticipation for Father’s Day. The Relative Card that lets users send a Red Packet to their parents or children a that automatically charge the purchases on the user’s account. Users can set up to 4 dedicated Relative Card accounts for their loved ones and set a monthly limit to the gift card.

    This article by Nicole Jao originally appeared on TechNode, a leading authority on technology in ChinaContact person: John Artman


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