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Tod’s Leverages Idol Power In China To Boost Image

The Social Edition is our weekly series highlighting luxury initiatives in China’s social media landscape: WeChat, Weibo, Tmall, Douyin, and beyond.

Tod’s Leverages Idol Power In China To Boost Image
The featured T Timeless belt bag of the brand sold out within 10 minutes on Tmall. Photo: Courtesy of Tod's.

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