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Tmall Bets on ‘See Now, Buy Now’ Live-Streamed Fashion Show to Lure Global Luxury Brands

After the departure of Coach last month, the platform attempts to lure in luxury brands with the promise of a “fifth world fashion week" in Shanghai.

Tmall Bets on ‘See Now, Buy Now’ Live-Streamed Fashion Show to Lure Global Luxury Brands
Tmall's "see now, buy now" runway show extravaganza on October 23, 2016 in Shanghai. (Courtesy Photo)

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