Tmall Bets on ‘See Now, Buy Now’ Live-Streamed Fashion Show to Lure Global Luxury Brands
After the departure of Coach last month, the platform attempts to lure in luxury brands with the promise of a “fifth world fashion week" in Shanghai.
Tmall's "see now, buy now" runway show extravaganza on October 23, 2016 in Shanghai. (Courtesy Photo)
Tmall's "see now, buy now" runway show extravaganza on October 23, 2016 in Shanghai. (Courtesy Photo)