How Valentino Marketed China's Latest It Bag
We analyze digital brand campaigns from Valentino, Gentle Monster, and Michael Kors.
Valentino's SuperVee campaign plays with personification to market the next "IT" bag to Chinese shoppers. Photo: Courtesy of Valentino.
Valentino's SuperVee campaign plays with personification to market the next "IT" bag to Chinese shoppers. Photo: Courtesy of Valentino.
Contents
- MICHAEL KORS MY WAY CAMPAIGN
- BRAND
- CATEGORY
- PLATFORMS
- MEDIUM
- OVERVIEW
- FEATURED TALENT
- NETIZEN REACTION
- VERDICT
- VALENTINO SUPERVEE HANDBAG CAMPAIGN
- BRAND
- CATEGORY
- PLATFORMS
- MEDIUM
- CREATIVE
- OVERVIEW
- FEATURED TALENT
- NETIZEN REACTION
- VERDICT
- GENTLE MONSTER x TMALL SUPER CATEGORY DAY
- BRAND
- CATEGORY
- PLATFORMS
- MEDIUM
- OVERVIEW
- FEATURED TALENT
- NETIZEN REACTION
- VERDICT
- Recommended
- Dig Deeper