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The North Face x Kaws Collab Soars at Changbai Mountain, China

The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape, highlighting brand campaigns.

The North Face x Kaws Collab Soars at Changbai Mountain, China
The "KAWS: HOLIDAY" exhibition was unveiled on January 6, at Paektu Mountain, presenting the new look of KAWS' iconic character COMPANION. Photo: Courtesy of The North Face

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