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Surprise! Consumer 2.0 In China Wants Unknown Brands

Today, Hong Kong is a city of incomparable individual taste. Mainland China is following the same path. The early adopters are making way for the more confident style-seekers. But what does this mean for brands?

Surprise! Consumer 2.0 In China Wants Unknown Brands
Emilio Pucci boutique in Hong Kong. Mainland Chinese shoppers often head to Hong Kong to find brands that are harder to find at home

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