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Danish Fashion Brand Closes All 1,300 Doors in China

Selected, a Danish unisex apparel brand, will shut all its brick-and-mortar stores in China by July. Where did it go wrong?

Danish Fashion Brand Closes All 1,300 Doors in China
Selected, a Danish unisex apparel brand, will shut all its brick-and-mortar stores in China by July. Where did it go wrong? Photo: Selected's Weibo

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