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Luxury Brands Count Chinese Among Best Customers, But Misreading Can Be Disastrous

It's becoming common knowledge in the luxury industry that relatively young, cashed-up Chinese consumers continue to buoy the global market, but many high-end brands are finding that a poor reading of what these shoppers really want can prove disastrous.

Luxury Brands Count Chinese Among Best Customers, But Misreading Can Be Disastrous
Watchmakers hope for a rebound in mainland Chinese demand next year

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