Luxury Brands Count Chinese Among Best Customers, But Misreading Can Be Disastrous
It's becoming common knowledge in the luxury industry that relatively young, cashed-up Chinese consumers continue to buoy the global market, but many high-end brands are finding that a poor reading of what these shoppers really want can prove disastrous.
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- China "A Demographic, Not A Geography"
- Among the key findings of the report:
- Most (62 percent) of the large luxury fashion brands audited already operate a physical China retail presence
- Brand awareness is the number one driver of purchase decisions
- Celebrity is the most talked-about association for global fashion brands
- Mandarin-speaking associates
- renee@chinaluxurynetwork.com
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