“WeChat is a game changer. With the impact it is having on people’s lives and the way people are sharing information in all sorts of ways, it is an all-encompassing tool. But in terms of how brands are taking advantage of it, it is still very early on because it is so new. A year from now, it will be very different."#
-Franklin Yao, chief executive officer of SmithStreet, a Shanghai-based strategy consultancy#
(WWD)
Women's Wear Daily writes about the growing urgency for brands to start marketing on WeChat, if they haven't already done so. Read more about WeChat on Jing Daily here, here, and here.