Skip to content

Penfolds Targets China's Aspiring Wine Aficionado With $176,000 "Ampoule"

Its second major overture to the fast-growing China wine market in less than a year, top Australian winemaker Penfolds recently debuted a limited-edition wine aimed at drinkers who have, depending on how you look at it, either the most discriminating tastes or more money than sense.

Penfolds Targets China's Aspiring Wine Aficionado With $176,000 "Ampoule"
Penfolds only released 12 "Ampoules" last year

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login